Cookie & Privacy Policy

When you use www.emborg.com (the “Website”), we may process personal data about you depending on how you use the Website and which services or features you choose to use. This Privacy Policy explains what personal data we process, why we process it, the legal basis for the processing, how long we retain the data and your rights.

Because we process personal data, we have implemented this policy for the protec-tion of that data; this policy also tells you how we process your personal data.

 

1. Data Controller

Emborg (Uhrenholt A/S) is the data controller and is responsible for ensuring that your personal data are processed in accordance with the relevant legislation. Our contact details are as follows: Emborg (Uhrenholt A/S) Teglgårdsparken 106 DK - 5500 Middelfart Denmarkcustomer-service@emborg.com 

2. Categories of Personal Data, Purposes and Legal Basis

We use your data to improve our service, to ensure the quality of our products and services, as well as in any contact with you. The data we use include automatically collected data and user-provided data, as follows   

2.1 Website

All visits to our websites result in data being sent from your browser to a server. It is through the analysis of such data that we optimise our digital solutions.

 

Data are collected through a third party, currently Cookiebot, on our behalf. Data may be collected for the purpose of system administration and internal marketing-related analyses. Such data constitute statistical information about users’ behaviour in interacting with our Website. Examples of data collected and analysed are date and time of visit, the pages visited, the IP address of the visitor, the gender and age range of the visitors, the geographical location – country based – of the visitors, in-formation about the browser and device used, URL of the referring site, video views, etc.

 

The purpose is to ensure user friendliness of our digital solutions, ensure the Web-site’s functionality and security, and to generate statistics about user traffic.

 

We do also use the data collected to carry out targeted, relevant marketing, includ-ing retargeting via social media and other channels. Consent is required from the user to collect data and carry out these activities.

 

The legal basis is GDPR article 6, 1 (f) because we have a legitimate interest in im-proving the website, market our products and services, and show you relevant of-fers. In cases where data collected is used for marketing, including retargeting or analytical purposes, consent will be required.

 

We also use cookies to improve our Website and your experience. You can read more about our use of cookies below in item 4.

 

2.2 Direct Contact

If you contact us directly, via a contact form or otherwise communicate with us, we will collect the information you volunteer to us. Depending on the nature of your in-quiry, we may process your name, contact details and the information contained in your inquiry and our correspondence with you.

 

The purpose for collecting such information is to be able to provide a user service and/or answer your inquiry and/or otherwise communicate with you. The legal basis for the treatment is GDPR article 6, 1 (b), fulfilment of agreement with you and GDPR article 6, 1, (f), legitimate interest. We have a legitimate interest in processing your information for the purpose of communication with you, including for assessing customer satisfaction, etc.

  

2.3 Participation in competitions

If you participate in competitions, we collect the information that you submit in con-nection with participation in the competitions, e.g. name, e-mail address, competi-tion answer, etc.

 

The purpose is to be able to complete the competition and notify you if you win. If it is necessary for the specific competition and prize, we will pass on your contact in-formation and prize information to the relevant prize provider for the purpose of de-livery of the prize in question. If we are subject to a legal obligation, e.g. a reporting requirement, your contact details and any prize information will be passed on to the appropriate authority in connection with the holding or end of the competition. The legal basis for the processing is GDPR article 6, 1, (b), fulfilment of agreement with you and GDPR article 6, 1, (c), legal obligation. It will be listed in the individual con-sent- or competition form how long the data will be stored.

 

2.4 Social media platforms

We process the information you have made available via settings on our social me-dia, your reactions to our posts and your sharing of which, as well as any comments on our posts.

 

The purpose of our processing of your personal data is to market Emborg, optimise the marketing of it on relevant social media, convey relevant content, respond to your inquiry to us via SoMe communication tools, e.g. private messages, as well as to generate statistics on an aggregated level about your journey on our SoMe plat-forms. The legal basis for the processing is GDPR article 6, 1, (f) on legitimate inter-ests. Our legitimate interest is to be able to market Emborg, communicate/interact with you and compile statistics.

  

3. USE AND STORAGE OF COLLECTED DATA

3.1 Storage

We retain personal data only for as long as necessary for the purposes for which the data are processed, unless a longer retention period is required or permitted by ap-plicable law. The retention period depends on the type of data, the purpose of the processing and any applicable legal obligations.

 

3.2 Disclosure of data

We only disclose personal data to third parties in accordance with this privacy policy. We can make personal data available to our subsidiaries and/or business partners, including

• IT suppliers who store and process personal data on our behalf.
• Analytic suppliers
• Marketing suppliers
 

Such business partners and suppliers are under a contractual obligation to treat all data strictly confidential and will thus not be allowed to use the data for other pur-poses than those covered by the contractual obligation towards us, and we will check that our partners adhere to their obligations.

 

We only use data processors in the EU or in countries that can sufficiently protect your data. Where personal data are transferred outside the EU/EEA, we ensure that the transfer is carried out in accordance with Chapter V of the GDPR. Depending on the circumstances, transfers may be based on an adequacy decision, the European Commission’s Standard Contractual Clauses or another lawful transfer mechanism.

 

4. COOKIES ON EMBORG.COM

 

5. YOUR RIGHTS

According to GDPR, you have certain rights regarding our processing of your per-sonal data. If you wish to exercise your rights, please submit your request to us via customer-service@emborg.com and we will reply to your request as quickly as possible. Specifically, you have the right to:

• Access insight about the information that we process about you;
• Have incorrect information about yourself corrected;
• Request erasure of your personal data in certain circumstances;
• In certain cases, have the processing of your personal data restricted;
• In certain cases, object to our otherwise lawful processing of your personal data. You have the right to object to processing of your personal data for di-rect marketing purposes at any time.
• In certain cases, you have the right to receive personal data concerning you in a structured, commonly used and machine-readable format and to transmit those data to another controller.

 

Where we process your personal data based on your consent, you have the right to withdraw your consent at any time. Withdrawal of consent does not af-fect the lawfulness of processing carried out before the withdrawal.

 

If you are not satisfied with our answer, you can complain to:
The Danish Data Protection Agency
Carl Jacobsens Vej 35,

2500 Valby
Tel: +45 33 19 32 00
Fax: +45 33 19 32 18
E-mail: dt@datatilsynet.dk

www.datatilsynet.dk

6. VERSION

This privacy policy was most recently amended in August 2026.